October is fast approaching and it signals a very important month for all women around the world. A campaign from Nestle Fitness for October’s Breast Cancer Awareness Month introduced the Tweeting bra. Greek TV host Maria Bacodimou (@mariabacodimou) promotes the tweeting bra in an attempt to raise awareness for such an important cause.

Every time she unhooks her specially wired bra, it sends out a signal to a mobile phone, which then notifies a server, which then generates a Tweet.

On the official Nestle Fitness website it says: It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam!’

‘Breast cancer is the most commonly diagnosed cancer in women with one in eight women being diagnosed with breast cancer in their lifetime. Each year it is estimated that over 220,000 women in the United States will be diagnosed with breast cancer and more than 40,000 will die. Breast cancer is the second leading cause of death among women.’ (National Breast Cancer Awareness)

Breast Self-Exam

  1. Stand in front of a mirror and raise your arms. Check your breasts for any changes (Bulging of the skin, changes in nipple position or any other signs)
  2. Lie down and place your right arm behind your head. Keep your fingers together and move the pads around your breast in small circular motions. Make sure you cover the whole area from the armpit to the nipple. Repeat the steps for the other breast
  3. Don’t forget to be consistent in repeating your self-exam. The best time to do it is a few days after your period starts of if you don’t menstruate, pick a day of the month that suits you best and never forget!

It’s as easy as that! Log in and join the discussion! https://twitter.com/tweetingbra



Psychologist, world citizen, mother - Effie is one half of the alwaysladies.com founding pair. She can bring to life any party with either a smile, or a strong opinion. If like us you can't get enough of Effie, visit her blog at www.thethinkingmomblog.com

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