If you just used up the last drop of your facial beauty cream or serum, it is time to make a new purchase. This time round though, how about making a purchase with a cause? It is simple, all you have to do is join Lancôme and its 5th annual Génifique Day to benefit St. Jude Children’s Research Hospital.

For the 5th consecutive year, Lancôme has partnered with the hospital to raise money and awareness through its National Génifique Day. This year, that day is actually two days, today and tomorrow, October 24 and 25. The company will donate $7 (to underscore Génifique’s 7-day radiance results) directly to St. Jude Children’s Research Hospital for every bottle of Advanced Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl or Génifique Yeux purchased at a U.S. Lancôme counter or on lancome.com.

St. Jude Children’s Research Hospital, Memphis, USA, often referred to as “the best-worst place on earth,” since you never want someone to be sick enough to need to go there but if they were you’d want them to go there, offers 100% free treatment to pediatric patients battling cancer and other life-threatening diseases.

The hospital has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to 80% and is working to drive the overall survival rate for childhood cancer to 90% in the next decade.

LAN_GenifiqueDay_Campaign EDITEDFamilies never receive a bill from St. Jude for treatment, travel, housing or food. Their “motto”, if I may say, is that all a family should worry about is helping their child live. Since the hospital needs $2 million a day to operate every contribution is essential. Lancôme respects St. Jude’s passion for research and dedication to making a difference in the lives of millions of families and therefore initiated “Génifique Day” which since 2010 raised over $1 million.

Each Génifique bottle sold helps the hospital fulfill its mission to find cures and save children battling cancer and other life-threatening diseases. More specifically:

  • 21 bottles could pay for one night of family housing
  • 9 bottles could cover one blood count test
  • 5 bottles could buy a day of meals
  • 3 bottles could pay for one bone marrow needle

I’m honored to be affiliated with a brand such as Lancome that supports such a worthy and meaningful cause,” Lancôme ambassadress Lupita Nyong’o states. “Growing up, I witnessed doctors in my own family work tirelessly to restore the health of people around them. I understand how important it is to support efforts to find cures for critical diseases, and I therefore proudly support the work that St. Jude is doing, especially in pediatric cancer, to help the children there lead better, healthier lives.”

Thanks to Lancôme and other supporters, St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases,” says Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children’s Research Hospital. “Our founder Danny Thomas believed that no child should die in the dawn of life. To fulfill this promise, St. Jude depends on initiatives like national Genifique Day to support the life-saving research and treatment conducted at the hospital, and ensure that no family ever receives a bill from St. Jude for treatment, travel, housing or food.”

To support national Génifique Day, buy for yourself, buy gifts for the holidays, or both; the products are awesome too. Additionally, you can tweet or instagram a picture of your hands in the shape of a heart with the #lancomegivesback and Lancôme will donate $1 to St. Jude. Just imagine what your purchase can do to help and remember, every little helps!

(Source: NBC12)

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Lab scientist, sharp dresser and cooking guru Maria is one half of the original alwaysladies.com founding team. She brings her opinions with earnestness and a smile, even when there are razor blades inside.

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